Measurement
How Is a Stall Campaign Measured and Reported?
A stall campaign is measured with footfall estimates, the number of conversations, leads collected, and photos of the setup. Together they show how many people could have seen you and how many chose to engage.
To link results to sales, give out a dedicated phone number, web address, QR code or offer code at the stall. Then compare enquiries during the run with the weeks before it. We also agree in advance what counts as a lead, so the numbers stay honest.








